BLOGS

Matt Bonner’s “Beyond Zero” reclaimed advert, London, UK Move over Exxon – the competition to be the most greenwashing, climate science denying mega-polluter in the world is heating up. The world’s biggest manufacturer of cars, Toyota, has recently launched a new marketing campaign called “Beyond Zero”. This campaign is so full of pseudoscientific nonsense, we thought we’d give it a quick debunking in this blog. Meaningless pseudoscience Like any good greenwashing campaign, fluffy environmental language […]

Ahead of Toyota’s annual shareholder meeting on 14 June, families from across the world came together in a video message that has now over 1.2 million views across platforms. Parents and kids from six countries voiced their opposition to Toyota’s plans to increase sales of fossil-fuel burning combustion engine vehicles to a new record high of over 11 million this financial year. Instead of ever-rising car sales, rising CO2 emissions, and worsening air pollution, parents […]

Toyota proved once more that it prioritizes greenwashing PR over real climate action At the G7 summit in June last year (2022), Japan watered down the climate ambition of the agreement by removing a key zero-emission vehicle target from the text. According to Reuters reporting, this came after direct lobbying from Toyota boss and chairman of the Japan Automobile Manufacturers Association (JAMA), Mr Akio Toyoda, to stick to vague language designed to include fossil-fuel burning […]